giant  Inc plans to launch a mobile messaging app it is likely to test in  and other emerging , the Economic Times newspaper reported on Friday, citing sources.

The daily said  was in the early stages of development of the app, which will not make it mandatory to use a Google login.

If launched, the mobile app will compete in the mobile chat space with the likes of WhatsApp, Line and Hike.

The Mountain View, California-based company is also looking at localization, by adding Indian language support and voice-to-text messaging, the newspaper said.(1mXn7Kj" style="color: rgb(0, 110, 151)bit.ly/1mXn7Kj)

A Google spokeswoman said the company did not comment on speculation.